What makes a great business?

Characteristics Checks & Tools
Durable Competitive advantage Check Economic Moat at Morningstar, Vuru.co, industry specific rankings
Thick Profit Margins Check Gross and Net Profit Margins against competitors at Gurufocus
Low Capital Expenditures Read financial statements, check Morningstar
Integrity Check Annual Reports, Statements, Conference call, attend AGM
Look after the long term interests of shareholders
Capable Management Glassdoor, LinkedIn Reviews, Past Track Records
Great Culture Glassdoor, LinkedIn, talk to existing employees
Growing Business (Scalability) Check Total Addressable Market,
Healthy Debt Check Quick Ratio, Debt/Equity, Current Ratio at Morningstar or financial reports

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